1498 West 5th Avenue
Vancouver, BC, Canada
Long time leader in development in BC and Alberta, Cressey Development Group has been synonymous with design and quality building for decades. In 2011, the developer decided it was time to take the brand to another level and turned to Talk Shop to implement a corporate communications, project-to-project and social media strategy in order to highlight Cressey’s incredible quality and success in residential and mixed-use developments. Whether building awareness around the unique industrial-inspired design behind Meccanica, Cressey’s infamous “Cressey Kitchen” or the corporate strategy behind the company’s proven track record to develop in Western Canada’s emerging neighbourhoods, Talk Shop has been able to position Cressey as the “go to” for real estate media in BC.
Through a combination of project-based stories, market commentary, creative events and social media campaigns, Talk Shop was able to position Cressey as a leader in quality development, while also positioning executives of the company as experts in the real estate market. Efforts have resulted in an impressive list of local and national media coverage and a growing online presence, fostered relationships with realtors and sustained sales.