Cressey Development

Situation

Long time leader in development in BC and Alberta, Cressey Development Group has been synonymous with design and quality building for decades. In 2011, the developer decided it was time to take the brand to another level and turned to Talk Shop to implement a corporate communications, project-to-project and social media strategy in order to highlight Cressey’s incredible quality and success in residential and mixed-use developments. Whether building awareness around the unique industrial-inspired design behind Meccanica, Cressey’s infamous “Cressey Kitchen” or the corporate strategy behind the company’s proven track record to develop in Western Canada’s emerging neighbourhoods, Talk Shop has been able to position Cressey as the “go to” for real estate media in BC.

Solution

Through a combination of project-based stories, market commentary, creative events and social media campaigns, Talk Shop was able to position Cressey as a leader in quality development, while also positioning executives of the company as experts in the real estate market. Efforts have resulted in an impressive list of local and national media coverage and a growing online presence, fostered relationships with realtors and sustained sales.

Results

  • Secured coverage in Globe & Mail, Vancouver Sun, Global Evening NewsNews, CTV, CBC, The Province, Burnaby Now, Sing Tao Daily
  • Cressey’s latest development Meccanica has also received features in The Vancouver Sun, the Province, CBC, and CTV, along with coverage on several other projects including Maddox and James
  • Increased social media following by 15% through activation of an online contest
  • Talk Shop’s most recent social media campaign on behalf of Cressey has resulted in securing more than 500 fans of the Cressey page in less than 2 months and an avid twitter following including members of the Real Estate community and press
  • Projected sales targets met as a direct result of PR