Chrysalix Energy Venture Capital

Situation

Chrysalix EVC invests in breakthrough sustainable innovations that address the economic, energy and environmental challenges facing some of the world’s most energy intensive industries: oil and gas, electric power and utilities, chemicals and materials, and mining and metals. Chrysalix turned to Talk Shop to help build a communications and investor acquisition strategy focused on demonstrating the expertise and global profile of CEO Wal van Lierop.

Solution

Talk Shop developed and executed a complete communications strategy including North American media relations, content marketing and video and Infographic production.

Results

  • Secured dozens of speaking opportunities including around the world including a keynote address at the 2014 GLOBE Conference with Robert Kennedy Jr. and the 2014 Oil & Money Conference in London
  • Secured monthly desk sides/profile building opportunities with media including the Wall Street Journal, Bloomberg, National Post and Reuters
  • Generated over 75 pieces of positive media coverage over 10 months
  • Profile coverage included: CBC, Wall Street Journal, Reuters, Globe & Mail, The Financial Post, Oil and Gas Magazine