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In a world of online news, negative press can be damaging to brands and take an exponential financial toll. Effective reputation management protects businesses from serious reputational damage which typically follows an unplanned or poorly handled incident.
Starting with a crisis PR plan we will map and document core issues scenarios. Each scenario will follow a crisis response plan which includes recommendations on messaging and potential spokespeople. Throughout the process we provide guidance and recommendations on scenarios and outline where to comment and what to avoid. Beyond this, we take a larger communications view looking at both internal and external communications protocol and first responders.
Our crisis PR planning can be adapted or hosted as an internal planning session which includes a full multi-platform plan and supplementary materials (message boxes, responder’s matrix, etc.).