—News

YYOGA PR – From East to West and then from West to East

Oct. 27th, 2014
Client Spotlight ›

YYoga will celebrate another milestone later this month with the opening of their newest West Vancouver location at Park Royal. Since our first venture into PR with YYoga, we have proudly been able to support the brand in their expansion across Canada. Utilizing our Toronto PR team, Talk Shop worked along side YYoga to oversee the …

YYoga will celebrate another milestone later this month with the opening of their newest West Vancouver location at Park Royal. Since our first venture into PR with YYoga, we have proudly been able to support the brand in their expansion across Canada.

Utilizing our Toronto PR team, Talk Shop worked along side YYoga to oversee the landmark opening of their Queens Street West centre. Focusing on offering a unique brand experience to influencers and key media.

To increase awareness of the new Queen Street West studio and Toronto’s first YYoga location, Talk Shop Media created and executed an exclusive launch event with the city’s top bloggers and media, helping to establish relationships with key influencers. Additionally, Talk Shop used a series of targeted media angles to build awareness and differentiate YYoga in the competitive Toronto landscape.

RESULTS

  • Over 90 key influencers attended launch event including: Jim Treliving, Bruce Croxon, Liz Trinnear, and Phoebe Dykstra
  • Secured media coverage on BNN, eTalk, Breakfast Television, Much Music, Huffington Post and Flare Magazine
  • Developed relationship with city’s key influencers resulting in long-term partnerships

yyoga logo

YYoga Queens Street West TSM team 2013

YYoga On Breakfast Television, Toronto
YYoga On Breakfast Television, Toronto
YYoga on eTalk Daily
YYoga on eTalk Daily