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How Longform Content Can Improve Your Social and SEO Rankings

If you’ve been grappling with how to improve your website’s SEO, you’re not alone. With over 1.7 billion websites and close to 3.5 billion Google searches made each day, it’s fair to say it’s quite competitive when it comes to ranking on the first page of Google.

Focusing on digital marketing is now more important than ever to keep your business alive, and writing long-form content, blogs or articles on your website can help you do just that. In addition, this content can easily be repurposed to captions on social media, which will also help improve your ranking in most social algorithms.

If you’re looking to include more long-form content on both your website and social channels, then keep reading for our top 4 tips. 

Instill Trust With Your Audience 

Continuing to write blogs and publishing new content to both your website and social channels shows your customers that you’re still in business, instilling trust. It also improves SEO rankings as it tells Google you are continuing to provide new content. 

Keep Them Reading Longer 

A blog keeps people on your website for longer. The longer people stay on your website (to read through your blog posts) the better ranking you will receive on Google. The same is true for most social media algorithms. If a follower is spending more time on your post to read through the entire caption, it sends a signal to Instagram (or any other social channel) that your content is more engaging, and will bump your post up higher in the feed. 

Keywords and Hashtags 

Be sure to include a couple of long-tail keywords, as well as link or tag outside sources whenever you can. For social, be sure to include hashtags for keywords within your text, and tag relevant accounts as well. 

Relationship Building 

Longform content helps you build a better relationship with your audience by sharing information that provides value to them. Before hitting ‘publish’ on your content, take a read through and make sure whatever you’re saying is meaningful and relevant, while still fitting into your overall digital strategy.