From cute to creepy – this years Super Bowl commercials didn’t disappoint. But the landscape for Super Bowl ads has changed dramatically in recent years. Where companies used to spend millions on a 30 second spots- the internet has now made it incredibly effective to leverage what used to be a short ad for Super Bowl. Now it’s a testament to integrated marketing savvy to generate the most pre-buzz event attempting to get their ads banned in an attempt to go viral.
Some of our favorite ads and pre-launch PR campaigns included:
New Castle Brown Ale– We think a great ad was the New Castle Brown Ale featuring Anna Kendrick – it stood out as clever and original – got a good amount of buzz.
Doritos– Doritos stuck with their tried and true strategy of fan generated content, posting a commercial of the contest winner who created an ad following a little boy who has creates a time machine as he tricks a neighbor into entering the contraption in a ploy to steal his Doritos.
Radio Shack – 80s celebs like Hulk Hogan, Chucky, Alf, and even the California Raisins storm the store to reclaim their old stuff and make way for the future. What the future of a store with “Radio” in its name looks like is anyone’s guess, but the spot gets major funny points for its self-awareness.
Audi’s “Doberhuahua”: In the spirit of compromise, a couple dreams up a disproportionate canine hybrid called the “Doberhuahua”. Showcasing hilarious highlights from SPCA spokeswoman Sarah McLachlan – who has no patience for the mutant dog. Audi plays cleverly on the idea that “compromise scares us too” highlighting the new A3 is luxury without compromise.
Watch the full slide show of commercials Canadian’s didn’t get to see here.