Pop in on any marketing department this December, and you’ll find a lot of planning, budgeting and year-end wrap up going on. While December might feel like a great time to kick up your heels and regroup for the year ahead- it’s proving to be the best time for public relations success.
Why? Despite the conventional belief that no one is paying attention in December – influential audiences, decision makers and executives are catching up on industry news and events while the PR world slows for the holidays. So, here are five reasons to push your public relations efforts harder than ever:
Competing with fewer pitches = better odds for your story
Reporters receive hundreds of pitch emails everyday from public relations agencies from Vancouver to Varadero. Starting in the first week of December PR pitches drop off dramatically as PR pros take vacation or are forced to work with limited client availability.
The Show Must Go On
News never sleeps. And while journalists take holidays just like the rest of us, public relations pros notoriously miss opportunities to offer content like op-eds and expert commentary on timely news.
It’s All About the Consumer
Consumer spending reaches an all time high in December. When it comes to the news, there is no shortage of interest in what they are buying, how much they are spending and what’s new or different. This is the best opportunity to get exposure for your product, company or store- especially if you can package it into a seasonal story idea.
On Camera Experts Wanted
Home for the holidays? Willing to do an interview on Christmas Eve, Boxing Day or New Year’s Day? During the holidays regular expert contributors for many broadcast media outlets take time off making room for other expert commentary and industry leaders to be interviewed on the air.
Audiences Have More Time To Digest
Between holiday plane travel and the many days in December traditionally spent relaxing with family, readership and audience numbers increase as does the amount of time spent watching, listening and reading the news without distraction. If you aren’t there, you are missing a major opportunity.