At Talk Shop we are honoured to be one of the largest PR agencies representing the many exciting technology companies in Vancouver and across Canada. Working in the tech sector provides us with a first-hand look at industry shifts, accomplishments and trending topics. Technology integration into the way that we live, work and connect is at an all time high. Tech companies and leaders now dominate the headlines and with this in mind, we predict that the following topics will make the news for tech in 2015:
The Internet of Things will likely continue to rapidly expand the traditional IT industry into 2015 (IDC predicts spending will exceed $1.7 trillion), but as Gartner has noted, it is currently at the peak of the ‘hype cycle’ and this will undoubtedly impact application. Although 2015 will still feel like the IoT explosion of the past few years, we may see more conversation and news coverage around how the connection of technology and processes ‘should’ be applied, versus how they ‘could’ be applied, as that hype wears off.
Nothing new here. From big data, to predictive data and data science, we have had to juggle our fair share of data-related jargon over the years. Data will continue to dominate both business and the news into 2015. We expect to see more news data-driven change within supply chains and management as well as more conversation or focus on rich media analytics (such as video, audio and image) as key to data-related projects. We also expect to see stories on successful cloud integration of data and a move to more predictive practices.
If there has ever been a time for cleantech to step back into the spotlight it is now. As global concern over emissions continues to rise and world leaders such as China and US step up to take legislative and corporate action, there is little doubt that traditional resource-based industries will be disrupted. And where there is disruption, you can be sure that technology will play a key role. We expect to see more media coverage exposing game-changing cleantech innovation and success stories on industry shifts towards more sustainable practices and efficiency.
It is hard to remember what life was like pre-smartphone, yet in 2015 sales of smartphones and tablets are predicted to slow. We will likely see media coverage around this, as well as around the role of China who are gaining impressive share of the global smartphone market. We also expect the media to pay close attention to the market entry and performance of wearables and phablets. Where the media is concerned, gadgets will continue to come at us fast and furious in 2015.
As Canadian tech hubs of Vancouver and Waterloo continue to gain notoriety and our National venture capital market strengthens, we predict more Canadian contribution to the tech headlines over the coming year. We have what it takes – creativity, talent and support. We may even see some major Canadian tech IPO in 2015. We expect Canada’s tech stars and up and comers to get the exposure they deserve.