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What is Content Marketing and How Can it Help Your Business?

Dec. 5th, 2013
PR ›

Content is king in 2013. But what exactly is content marketing?  And how does it compare to advertising best practices?  In the December 5th BCAMA Speaker Series a panel of BC Brands, US TV networks, Canadian Newspaper Syndicates, and top PR talent including Vancouver’s Best PR Firms  (our very own Talk Shop) will debate the merits of …

Content is king in 2013. But what exactly is content marketing?  And how does it compare to advertising best practices?  In the December 5th BCAMA Speaker Series a panel of BC Brands, US TV networks, Canadian Newspaper Syndicates, and top PR talent including Vancouver’s Best PR Firms  (our very own Talk Shop) will debate the merits of Owned, Earned, and Paid Media.

In a keynote to BC marketers, Vice President and Associate Publisher of alive Publishing Group, Rick Kroetsch speaks about his experience and evolution with content marketing, and how he engaged and grew the magazine’s readership amidst a time when many publications are shutting down.

Rick explains how content marketing has:

  • Easily integrated with advertising to continuously and seamlessly engage new readers.
  • Developed custom strategies to turn customers into ambassadors, who continue to leverage and share the alive brand.
  • Increased readership both online and off to make alive one of the most respected and fast growing magazines and online communities.

Register for this week’s BCAMA Speaker Series and hear other panelists discuss whether advertising and content-style marketing can work together.