Content is king in 2013. But what exactly is content marketing? And how does it compare to advertising best practices? In the December 5th BCAMA Speaker Series a panel of BC Brands, US TV networks, Canadian Newspaper Syndicates, and top PR talent including Vancouver’s Best PR Firms (our very own Talk Shop) will debate the merits of Owned, Earned, and Paid Media.
In a keynote to BC marketers, Vice President and Associate Publisher of alive Publishing Group, Rick Kroetsch speaks about his experience and evolution with content marketing, and how he engaged and grew the magazine’s readership amidst a time when many publications are shutting down.
Rick explains how content marketing has:
Register for this week’s BCAMA Speaker Series and hear other panelists discuss whether advertising and content-style marketing can work together.