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CBC Marketplace: Battle of the Sexes Who Pays More?

Nov. 21st, 2014
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Talk Shop’s Katie Dunsworth-Reiach speaks out for women who are tired of paying more for women’s products compared to the equivalent men’s product. Friday, November 21, 2014 at 8 p.m. on CBC-TV As Canadians get set to hit the malls for Black Friday deals or to buy gifts for the holidays, MARKETPLACE investigates whether all is fair between men and …

Talk Shop’s Katie Dunsworth-Reiach speaks out for women who are tired of paying more for women’s products compared to the equivalent men’s product.

CBC Marketplace: Battle of the Sexes
CBC Marketplace: Battle of the Sexe

Friday, November 21, 2014 at 8 p.m. on CBC-TV

As Canadians get set to hit the malls for Black Friday deals or to buy gifts for the holidays, MARKETPLACE investigates whether all is fair between men and women when they go shopping. Hosts Erica Johnson and Tom Harrington hit the stores, putting some of the biggest retailers in the country to test. They shop for similar items and reveal who is paying more: men or women?

Plus, Erica Johnson challenges a marketing firm to take a product and develop two brands: one for men, one for women. We reveal why we may be willing to shell out more because of the packaging. And Tom Harrington travels to New York City where authorities are cracking down on businesses that charge men and women more for the same service.

 Watch full episode here.