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Social Media Strategy: Case Study – Painting Coquitlam’s Future

Jul. 18th, 2013
Social Media ›

Situation As a part of Cressey Development’s ongoing commitment to the community and to celebrate the launch of MThree, Coquitlam’s tallest tower, Cressey engaged local high school students by asking them to create a piece of original art that depicted their vision for the ‘Future of Coquitlam’. Five finalists were selected, with the grand prize …

Situation

As a part of Cressey Development’s ongoing commitment to the community and to celebrate the launch of MThree, Coquitlam’s tallest tower, Cressey engaged local high school students by asking them to create a piece of original art that depicted their vision for the ‘Future of Coquitlam’. Five finalists were selected, with the grand prize winner being awarded with an additional $2,500 educational grant.

With an overwhelming number of entrants, Cressey looked to Talk Shop to devise a social media strategy that would capitalize on the contest’s success by further promoting it online to engage the public and increase their social media presence on their corporate Facebook site.

Solution

To further the success of the original Arts Grant initiative, and garner Facebook likes on Cressey’s corporate page, Talk Shop created a ‘People’s Choice Award’. Each of the student’s unique art submissions was posted in an album on Cressey’s Facebook page and the students were encouraged to promote their piece through their online network.

Voters were required to ‘like’ Cressey’s Facebook page ahead of placing their vote for their favourite piece of art, which was done by liking the photo they thought represented the Future of Coquitlam the most accurately in the People’s Choice album.

This online campaign ran for one month, garnering fantastic results in demonstrating Cressey’s commitment to the Coquitlam area, while engaging local youth within the community.

Results

  • Increased the number of likes on Cressey Development Group’s corporate page by nearly 200%
  • The contest was shared online by 248 unique users
  • The art submissions received a total of 3,150 likes
  • The total number of contest views reached 40,643 users
  • Established valuable relationships with local residents, community members and potential buyers
  • Increase awareness of the MThree development and enforced Cressey’s commitment to the community