What’s in your social media toolkit?
If you guilty of rolling over in the mornings and checking your Instagram and Twitter feed before you’ve barely been able to recall the day of the week – you are not alone. The importance of keeping on top of our digital world and its connection to our social and professional lives is something as important to you and I as it is to the millions of businesses making the investment in social media marketing and content marketing .
Regardless of your company and the B2B or B2C end user, establishing a social media presence is no longer a “nice to have” in the daily operation of you business. It is an essential component of a digital marketing strategy. Whether you’re looking for start-up PR or better awareness online you need to be equipped with baseline social media tools that will serve the needs of your business.
Here’s a quick look at where start to ensure you’re not missing an opportunity to connect with your target audience:
Some argue Facebook is oversaturated and lacking the effective pull it once had. But depending on your target market and how you leverage your marketing efforts facebook still offers high return for relatively low marketing dollars, not to mention facebook ads are among some of the most targeted and easy to use. There are now over 1.26 billion Facebook users ranging from children to grandparents. Understand your target demographic, keep your content fresh, and be engaging to your followers.
Twitter allows people to share thoughts, news, articles, and messages in 140 characters or less. There are now more than 550 million “tweeters” out there, with the 55-64 year olds as the fastest growing twitter demographic. Twitter allows businesses to actively engage with a wider audience, from your potential customer to your direct competitor.
Telling the story through images will be a 2014 social media trend. With more than 150 million active users – image based social media platforms such as Intstagram, have taken off. Instagram allows for authentic brand visibility, especially when set among key influencers who have thousands to millions of followers tuning in for updates on their daily happenings.
The benefits of having a LinkedIn company pages are to engage your followers through sharing current company news, updates, events and relevant content. LinkedIn gives you a chance to showcase what your company has to offer, from your product and services page, or how potential talent can become part of your team.
Other notable social media platforms to consider are Google+, Tumblr, Pintrest, and Vine. If you are considering what role social media should play your B2B marketing or how to bring your message to consumers – drop us a line or give us a call. We love to talk shop.