AI is revolutionizing content creation, offering more personalized content, better performance, faster time to market, and lower marketing costs. However, it’s essential to remember that AI:
Instead, AI should be used as a tool to bridge facts and stories, personalizing content for clients. Corrie Shall emphasized the need to measure your ‘why’ when incorporating AI into content creation. This includes:
AI is also transforming SEO. Much like in content creation, AI is ill-suited to strategy creation. Instead, it’s best used for executing strategy through idea generation, creating outlines, and producing technical details. Agencies and in-house marketing teams should be:
Influencer marketing continues to evolve as consumer behaviour changes. While massive influencers still command large audiences and large brand deals, it’s smaller micro-influencers that have the potential to drive real sales. Consider focusing influencer marketing efforts on the following:
Marketers have heavily relied on third-party cookies to collect data, track web visitors, target ads and more. With their phase-out planned for 2024, DigiMarCon focused heavily on the topic, offering a variety of alternatives such as:
Consent management is also crucial. Marketers need to ensure they have permission to use data, involving legal teams, data governance, marketing technology, and privacy officers in the process.
In conclusion, DigiMarCon World 2023 offered invaluable insights into the ever-evolving world of digital and social media marketing. From understanding the changing consumer behaviour in influencer marketing to leveraging AI in content creation and SEO, the conference provided a roadmap for navigating the evolving digital landscape.
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