Leading employers are discovering that investing marketing dollars in building their employer brand is helping them attract top talent, retain key team members and keep employees engaged. It’s all about storytelling.
Growing expectations for the employer brand
When the term “employer brand” was first introduced in the 1990s, it fell under HR. With social media now playing a key role amplifying the employer brand through employee posts, responsibility for employer brand is shifting to the Marketing Manager or the CEO. Business leaders now expect employer branding to play a key role in meeting long-term recruitment needs
Strong employer branding will align your organization’s image with the employee experience so that organizational messages are consistent with actions. Deliver on that brand promise, and you’ll become an “employer of choice”. Just like with reputation, the employer brand is going to take shape whether you support it or not – so it’s best to proactively shape your employer brand rather than let it just happen.
Here are a few companies we know and love who are working to create a strong employer brand:
From social media initiatives and website presence to recruitment-focused PR and employee ambassador programs, PR for Talent can help you meet the urgent need to find, retain and engage a top-performing team. Let Talk Shop show you how!