Most of the time, when we’re brought on to help support an issue, it is after the fact. An organization is navigating a reputational issue or crisis, and we’re brought into an all-hands-on-deck scenario. We will likely continue helping in this capacity - but strategic organizations understand that issues management is best done before you need it.
In times of crisis, and particularly in these unprecedented times with COVID-19 rapidly developing, carefully thought out, long term communications plans quickly become obsolete. Teams must act quickly, and thoughtfully, keeping in line with quickly shifting news and regulations while staying true to their brand.
In times of bad news, trust is built when organizations remain calm and act proactively.
This expands into our line of work, which has meant advising on how to plan for and communicate about the spread of a highly contagious disease within a variety of businesses.