This past weekend, Adam Mosseri, Head of Instagram, was so bold to claim that the app was no longer seeking to be identified as a “photo-sharing app”. Seeking to align themselves with the likes of TikTok and YouTube, the company is ushing in entertainment and video content as a favoured means of asset sharing.
Talk Shop Media, one of Canada’s fastest-growing agencies, has today announced the acquisition of ROI Relations, a digital media and public relations agency based in Toronto.
For many small business owners, 2020 couldn't end fast enough. It's been a year of uncertainty, piled on top of struggle, heaped with personal challenges and upset — but there have also been successes, perseverance and bright ideas.
In times of crisis, and particularly in these unprecedented times with COVID-19 rapidly developing, carefully thought out, long term communications plans quickly become obsolete. Teams must act quickly, and thoughtfully, keeping in line with quickly shifting news and regulations while staying true to their brand.
Facebook Commits 100M in Grants to Help Small Businesses During COVID-19 Pandemic
In times of bad news, trust is built when organizations remain calm and act proactively.
This expands into our line of work, which has meant advising on how to plan for and communicate about the spread of a highly contagious disease within a variety of businesses.
A look into Justin Trudeau’s PR success.