Category: PR

Vancouver small business leaders eye 2021 with Optimism, Creativity

For many small business owners, 2020 couldn't end fast enough. It's been a year of uncertainty, piled on top of struggle, heaped with personal challenges and upset — but there have also been successes, perseverance and bright ideas.

What’s Next: How small businesses can thrive when government pandemic support runs dry?

The challenges of running a small business in Vancouver are daunting at the best of times.

Burn the 2020 Plan: Stories of Resilience Through COVID-19

Top 3 Tips Brand Communicators Need Right Now

In times of crisis, and particularly in these unprecedented times with COVID-19 rapidly developing, carefully thought out, long term communications plans quickly become obsolete. Teams must act quickly, and thoughtfully, keeping in line with quickly shifting news and regulations while staying true to their brand.

Keep Calm. Have A Plan to Communicate About Covid-19.

In times of bad news, trust is built when organizations remain calm and act proactively.
This expands into our line of work, which has meant advising on how to plan for and communicate about the spread of a highly contagious disease within a variety of businesses.

In The World of Vancouver Tech PR… It Doesn’t Get Much Bigger Than This

Today Prime Minister Justin Trudeau announced the expansion of Amazon’s technology hub Amazon Web Services.

The PR Strategies Used in the Making of a Prime Minister

A look into Justin Trudeau’s PR success.

Back to the Basics: What is public relations?

When we tell people we work in public relations we often get a polite smile followed by the question "That’s like marketing, right?" Admittedly, PR can be a bit elusive and mysterious because it’s more often than not quite complex. There are so many different approaches that can work towards achieving a similar goal.