Category: Social Media

Threads App: Let’s Unravel some Features and Benefits of this New Platform

Unless you’ve been living under a rock, you’re likely one of the millions (and counting) who has downloaded the Threads app. A text-based social media application from the Meta parent company, Threads, has unique features designed to enhance brand communication and engagement with its audience.

Curious about how to approach this new platform? The Talk Shop digital team has outlined some interesting app features and how your brand can leverage Threads to build its online presence.

Reviewing International Women’s Day: Lessons for Brands Contributing to the Conversation

Upon reflection of International Women’s Day 2022, where the #BreakTheBias hashtag demand was shared 440,000 times on Instagram alone, Talk Shop has developed some best practices to share with brands, organizations, and individuals that are looking to recognize important days, such as International Women’s Day, in a sincere - and impactful - way.

Five Key Elements of An Effective Brand

You’ve likely heard it before, but a brand is so much more than just a logo or a catchy name. We work with our clients to ensure a successful launch by building a strong brand, as opposed to letting the product speak for itself. To build a strong brand, you’ll need a comprehensive branding strategy. But first, let’s cover three key reasons why branding is important.