Category: Talk Shop News

Five Key Elements of An Effective Brand

You’ve likely heard it before, but a brand is so much more than just a logo or a catchy name. We work with our clients to ensure a successful launch by building a strong brand, as opposed to letting the product speak for itself. To build a strong brand, you’ll need a comprehensive branding strategy. But first, let’s cover three key reasons why branding is important.

5 Tips to Prepare for Your Virtual Media Interview

As media interviews and speaking engagements have continued to shift online, Talk Shop has been working with company leaders and spokespeople to adapt our media training sessions to this new virtual landscape. When preparing for a virtual speaking engagement, press conference, or interview with a TV reporter or podcast host, there is now an additional layer of considerations to keep in mind.

Five tips for creating effective culture initiatives online, in person or both

If you think culture is important in creating a more cohesive, collaborative work environment, and can also have a positive impact on productivity, we couldn’t agree more. But like many businesses last year, we were faced with a new reality that begged us to ask the question: What do you do when all your most impactful culture initiatives with the team have been in person and you are now working 100% remotely?

Three Canadian Entrepreneurs Share Their Advice for Starting a Business, Carving a Path, and Finding Purpose: IWD

In honour of International Women’s Day, Talk Shop hosted a live panel on Clubhouse last week focused on “Advice I’d give my younger self”. We got together with three powerhouse women entrepreneurs - Patrice Mousseau, Founder of Satya Organic, Jenn Harper, Founder of Cheekbone Beauty, and Shadi McIsaac, Co-Founder and CEO of Ownr - to discuss their career journeys and the key learnings that came along the way.

Why an issues management plan is one of the best investments your team can make

Most of the time, when we’re brought on to help support an issue, it is after the fact. An organization is navigating a reputational issue or crisis, and we’re brought into an all-hands-on-deck scenario. We will likely continue helping in this capacity - but strategic organizations understand that issues management is best done before you need it.

Talk Shop Secures Win as One of BC’s Top Employers in 2021

Talk Shop is thrilled to announce that we’re the proud recipient of BC’s Top Employers’ award for 2021. In a year when British Columbia’s public health authorities have been widely praised for their response to the pandemic, the province’s leading employers have stepped up with strong and comprehensive responses to keep employees safe and help protect the community.