Category: Toronto

Five Key Elements of An Effective Brand

You’ve likely heard it before, but a brand is so much more than just a logo or a catchy name. We work with our clients to ensure a successful launch by building a strong brand, as opposed to letting the product speak for itself. To build a strong brand, you’ll need a comprehensive branding strategy. But first, let’s cover three key reasons why branding is important.

Three Canadian Entrepreneurs Share Their Advice for Starting a Business, Carving a Path, and Finding Purpose: IWD

In honour of International Women’s Day, Talk Shop hosted a live panel on Clubhouse last week focused on “Advice I’d give my younger self”. We got together with three powerhouse women entrepreneurs - Patrice Mousseau, Founder of Satya Organic, Jenn Harper, Founder of Cheekbone Beauty, and Shadi McIsaac, Co-Founder and CEO of Ownr - to discuss their career journeys and the key learnings that came along the way.

Talk Shop Secures Win as One of BC’s Top Employers in 2021

Talk Shop is thrilled to announce that we’re the proud recipient of BC’s Top Employers’ award for 2021. In a year when British Columbia’s public health authorities have been widely praised for their response to the pandemic, the province’s leading employers have stepped up with strong and comprehensive responses to keep employees safe and help protect the community. 

Ways for Businesses to Optimize Cash Flow Amidst Covid-19

Recent weeks have felt eerily similar to the market crash of 2008. As entrepreneurs ourselves, we must remember that while the last financial crisis took its toll, it also led to some of the most unprecedented growth in decades. These hard times led to innovation and businesses improving their operational intelligence. Using this strategy in my business, Talk Shop Media, we have purchased commercial property, diversified through acquiring new businesses and ranked as one of Canada’s top employers.