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Case Study
Monos
Fast Stats
900M+
Earned Impressions2
Store Openings2
Collaboration LaunchesMonos engaged Talk Shop to help amplify brand awareness during a period of rapid growth. The brand was preparing to launch new products, unveil high-profile collaborations, and open its first two retail locations. The goal was to generate sustained buzz, drive traffic online and in-store, and reinforce Monos’ position as a premium travel and lifestyle brand.
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Our Approach:
Talk Shop had an always-on approach to media relations, building relationships with key lifestyle media to stay top of mind. During the partnership, Talk Shop ideated and executed an exclusive embargo strategy for two key collaborations – Monos x Magnolia Bakery and Monos x Sincerely Jules, resulting in top tier coverage with minimal lift from the brand partner. We also supported the launch of Monos’ Vancouver and Toronto stores, including on-site support, building out and coordinating media and influencer invites and securing coverage.
Results & Reaction:
Throughout the partnership, Talk Shop created a steady cadence of coverage with at least 50M impressions per quarter outside of major announcements. The Monos x Magnolia Bakery collaboration launch resulted in an exclusive on National Post, in addition to post-launch coverage on Trendhunter, FASHION, Vancouver Sun and more. Total coverage was 214 hits and 36.6M impressions. For Monos’ Toronto Store opening, Talk Shop coordinated between multiple PR agencies to streamline communications and spearheaded media outreach, resulting in print coverage in ELLE and The Globe and Mail.
More Work
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