Case Study

Breast Cancer Canada

Fast Stats
Media Hits
Lift in Share of Voice
The Ask:

Breast Cancer Canada sought an agency partner to support efforts in attracting media attention to generate engagement and awareness among the public. Their intended goals were to increase trust and credibility for the organization.


Our Approach:

Talk Shop used compelling stories from breast cancer survivors and patients to attract media attention and generate engagement and awareness among the public, leading to increased trust and credibility for BCC. Key media partnerships combine powerful reach and influence to raise brand affinity and awareness. A collaboration between The Kit and BCC proved to be a success, showcasing the strength of purpose-driven partnerships in reaching a target audience with a very focused brand message.

Results & Reaction:

Talk Shop secured major Tier-A outlets over the course of 2023, leading to mass impression and syndication across Canada. As a result, Breast Cancer Canada has forged meaningful relationships with key media and journalists across the media landscape. Looking at Breast Cancer Awareness month coverage from 2022 compared to 2023, Talk Shop doubled Breast Cancer Canada’s share of voice from 14.9 per cent last year to 35.1 per cent this year. Talk Shop established Breast Cancer Canada as a driving force and active voice in media coverage about Breast Cancer Awareness Month.