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Case Study
Trial Lawyers Association of BC
Fast Stats
67
Media hits650K
Online Engagements11M
Impressions372K
Video Views120
Stories Collected164K
EngagementsTLABC came to Talk Shop looking to grow public awareness given the changes coming to ICBC insurance. TLABC was looking to leverage PR and social media efforts to drive traffic to their website, encourage people to share their stories and email their member of provincial parliament to enact change.
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Our Approach:
Talk Shop proposed a campaign by collecting and leveraging the stories of those impacted by ICBC. The stories were amplified by a media relations push, paid social campaign and organic social media management.
Results & Reaction:
Paid social media efforts focused on TLABC’s No to No Fault campaign on Facebook, TikTok, and Reddit to target BC driving-age residents across the province. On Facebook, ads saw over 10.7K+ link clicks and 538K+ video views. On TikTok, ads generated nearly 486K impressions and 164K+ engagements. On Reddit, ads saw 5K+ clicks and 372K+ video views. Talk Shop received over 120 client stories through the online campaign and leveraged them to secure 67 earned media hits over three months. This drove government awareness on the issue - resulting in Premier Eby making a statement about recognizing some of the challenges with the new system.
More Work
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