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Case Study
FORM)
The Ask:
To launch the world’s first AR swim goggles, FORM turned to Talk Shop to lead a U.S. media strategy. We secured major pre-launch buzz and kept momentum strong with targeted vertical coverage.
Media Relations that Moves the Needle
FORM created a game-changing product. We made sure the world heard about it. Coverage from WIRED, Wall Street Journal, and Men’s Health helped FORM own the spotlight. See how we got 2.3 billion impressions for Form, and what we can do for you.
Let's Connect!
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Our Approach
To launch FORM, we built a media strategy rooted in what journalists care about: innovation, impact, and the people behind it. We positioned FORM’s swim goggles not just as a product but as a breakthrough in sports tech. Our team identified timely angles, pre-briefed key media, and secured in-depth features ahead of launch.
Results & Reaction
Our campaign landed over 1,000 media hits, generating 2.3 billion impressions across top-tier outlets like The New York Times, TechCrunch, Men’s Health, and CNN. The result? National recognition for a tech pioneer.
Clients That Trust Us
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“The team at Talk Shop went above and beyond with our campaign. We just wish we hired them sooner.”