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Case Study
FORM)
The Ask:
To launch the world’s first AR swim goggles, FORM turned to Talk Shop to lead a U.S. media strategy. We secured major pre-launch buzz and kept momentum strong with targeted vertical coverage.
Media Relations that Moves the Needle: See how we got 2.3 billion impressions for Form, and what we can do for you.
FORM created a game-changing product. We made sure the world heard about it. Coverage from WIRED, Wall Street Journal, and Men’s Health helped FORM own the spotlight.
Let's Connect!
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Our Approach
To launch FORM, we built a media strategy rooted in what journalists care about: innovation, impact, and the people behind it. We positioned FORM’s swim goggles not just as a product but as a breakthrough in sports tech. Our team identified timely angles, pre-briefed key media, and secured in-depth features ahead of launch.
Results & Reaction
Our campaign landed over 1,000 media hits, generating 2.3 billion impressions across top-tier outlets like The New York Times, TechCrunch, Men’s Health, and CNN. The result? National recognition for a tech pioneer.
Clients That Trust Us
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“The team at Talk Shop went above and beyond with our campaign. We just wish we hired them sooner.”