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Our financial services public relations firm specializes in creating powerful communications campaigns for the financial industry, from fintech to established financial services companies.
Financial Technology (fintech) PR
Media Relations & Strategy
Reputation Management
Active Crisis Management
Brand Launch & Relaunch
Media Training
Press Releases
Corporate Communications
Executive Thought Leadership
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Fig Financial
Fig Financial aimed to launch its direct-to-consumer (D2C) offering while establishing a distinct identity separate from its parent company, Fairstone Bank. As a growing fintech startup, Fig needed to build brand awareness and educate its target audience about its service offerings, competitive rates, and efficient digital-first platform, while also showcasing the expertise and leadership of its seasoned executive team.
Our Approach:
Talk Shop executed a rapid launch of Fig Financial's brand and D2C service within just two weeks of the discovery meeting. We implemented an embargo outreach strategy focused on the announcement, complemented by a proactive pitching approach that positioned Fig executives as experts on personal finance trends. This strategy not only extended the impact of the announcement but also secured additional media coverage highlighting the brand. Our team also targeted emerging media channels, including newsletters, which resulted in inbound media requests and increased visibility for Fig's executive thought leadership.
Results & Reaction:
Through these initiatives, Fig Financial achieved over 215 media hits and garnered more than 122 million impressions. The brand successfully differentiated itself in the competitive fintech landscape, gaining significant visibility and establishing its executive team as thought leaders in personal finance, with top-tier placements in outlets such as BNN Bloomberg, Toronto Star, Financial Post, The Peak, and BetaKit.
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“Talk Shop has been an absolute game-changer for our business. Their agency truly feels like an extension of our team, bringing unparalleled expertise that has helped breathe new life into our PR and communications strategy. We highly recommend Talk Shop to other businesses looking for a collaborative partner that truly understands how to elevate brand narratives and deliver impressive results while doing so.”
Ready to Connect?
We look forward to building awareness for your brand and ensuring your business' story is heard.