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Whether you’re looking to launch a product, break into a new market, or increase brand awareness, we’ll create a customized PR and social media strategy that meets your objectives and drives your bottom line.
Social Media Strategy
Social Media Management
Video Content Creation
Photography
Paid Social Media Strategy
Paid Social Media Management
Search Engine Marketing (SEM)
Influencer Marketing
Ambassador Programs
Media Relations
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Iceberg Vodka
Iceberg Vodka, a Canadian based Vodka brand, had grown tired of a digitally-focused marketing plan which lacked an organic social media strategy. While the brand understood there was value in a paid social presence, it also looked to tap storytelling, content creation, influencer marketing and user-generated content to further amplify the message and the brand’s business objectives.
Our Approach:
The project kicked off with an organic and paid social media strategy, detailing target audiences, content opportunities and setting an aesthetic point of view for the brand. Integrating ongoing content creation, influencer partnerships, contesting, and paid and organic social media management, Iceberg Vodka’s program honed in on target audiences across many touch points.
Results & Reaction:
Only three months after implementing the social media strategy and the revised brand direction, Iceberg Vodka saw tremendous growth across all metrics. The brand saw a 38% lift in followers on Instagram, doubling their average engagement rate per post on Instagram, as well as on Facebook, and brand recall continues to rise. The client was also thrilled to report a 22% lift in sales from their most recent quarter, resulting from increased marketing efforts in both organic and paid social media.
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"Talk Shop delivers innovative content that resonates with our target audience, effectively increase brand awareness and connections with customers. Whether it's captivating visuals, compelling copywriting, or interactive campaigns, they know how to capture attention in today's crowded digital space."
Ready to Connect?
We look forward to building awareness for your brand and ensuring your business' story is heard.