Year Over Year Impressions Increase
Media Hits for One Product Launch
IT Cosmetics is a cosmetics brand founded on science and research, they pride themselves on the positive messaging behind their products, developing a huge share in the cosmetics market. Parent Company, L’Oreal was looking to secure a fast-thinking agency with beauty experience to guide this brand as a continued leader in the ever-changing cosmetics space. A big goal of the brand was to strategically and authentically engage the Influencer community with IT Cosmetics as a way to increase the social presence of the brand. As well as identify appropriate media targets, interring story angles, as well as develop and execute creative mailings.
Through regular media pitching and creative influencer mailers, we were able to secure rising year-over-year impressions with a 24% increase. Past activations have included regular media desk sides allowing access to the brand spokespeople. We also have worked to create fun seasonal mailers, offering discount codes and affiliate codes to influencers to help secure organic two-way-street coverage. The launch of IT Cosmetics’ newest Bye Bye Serums resulted in 65 media hits and 4.6M impressions.