IT Cosmetics is a cosmetics brand founded on science and research, they pride themselves on the positive messaging behind their products, developing a huge share in the cosmetics market. Parent Company, L’Oreal was looking to secure a fast-thinking agency with beauty experience to guide this brand as a continued leader in the ever-changing cosmetics space. A big goal of the brand was to strategically and authentically engage the Influencer community with IT Cosmetics as a way to increase the social presence of the brand. As well as identify appropriate media targets, interring story angles, as well as develop and execute creative mailings.