—Case Study

Blueprint

Action

Blueprint is one of Canada’s largest hospitality, lifestyle and event brands. Their collection of restaurants, bars, nightclubs, lounges, liquor stores and events span the province and are expanding across the country. For over 5 years, we were Blueprint’s Agency of Record in promoting business advancements, community impact, managing corporate reputation and executing creative campaigns for property launches, promotions and events.

25
Restaurant and Property Launches
15
Media Hits Per Month

Reaction

Through a strategy combining proactive and reactionary media relations, events and experiential marketing, we consistently secured impressive monthly media coverage and exposure for Blueprint, average 10-15 media hits each month. Over the course of our engagement, we secured hundreds of media hits including large business features in The Province and Vancouver Sun, live broadcast appearances, week-long features in major newspapers and local blogger coverage. We planned and executed over 25 successful restaurant/property launches for media and bloggers, executed 8 PR campaigns dedicated to ticketed events and successfully re-launched their flagship nightclub, Celebrities, after a full renovation. Year-over-year, Blueprint continues to see steady increases in business directly related to public relations.?