—Case Study

Rolex

Action

We were brought on board to support Global Watch Company’s partnership with Rolex and the opening of Western Canada’s First Rolex Boutique. We were tasked with designing a launch strategy that would build excitement in its already established community of loyalists while simultaneously introducing the brand’s longstanding history and product offering to a new community of aspirational buyers.The strategy was two-fold: we facilitated intimate personal shopping experiences for Vancouver’s high-net worths and aspiring elite prior to the store’s opening and secondly, we conceptualized a luxurious grand opening event to attract target clientele and effectively generate interest and excitement amongst local Vancouver press and influencers.

300
Event Attendees
6M
Impressions

Reaction

The grand opening event drew a crowd of 300 with guests in attendance from local press outlets including: Vancouver Sun, Montecristo, Western Living, Breakfast Television, Ming Pao, Boulevard Magazine and VITA. The retail opening garnered 13 media pieces and the news reached an audience upwards of 6M.