We were brought on board to support Global Watch Company’s partnership with Rolex and the opening of Western Canada’s First Rolex Boutique. We were tasked with designing a launch strategy that would build excitement in its already established community of loyalists while simultaneously introducing the brand’s longstanding history and product offering to a new community of aspirational buyers.The strategy was two-fold: we facilitated intimate personal shopping experiences for Vancouver’s high-net worths and aspiring elite prior to the store’s opening and secondly, we conceptualized a luxurious grand opening event to attract target clientele and effectively generate interest and excitement amongst local Vancouver press and influencers.
The grand opening event drew a crowd of 300 with guests in attendance from local press outlets including: Vancouver Sun, Montecristo, Western Living, Breakfast Television, Ming Pao, Boulevard Magazine and VITA. The retail opening garnered 13 media pieces and the news reached an audience upwards of 6M.
