Iconic Vancouver restaurant, Joe Fortes Seafood & Chop House was seeking a PR and Social Media partner to generate more media coverage, reach new audiences and bring their existing presence within the industry to the social media world. As a long-term client, our approach has involved a variety of methods. To promote new menus and specials within the restaurant, we have developed pitches to promote this, hosted media and influencers for menu tastings, and leveraged their popular Chef for on-air opportunities. To build their social media profile, we work alongside the team to produce engaging content for their audience and work with local food and lifestyle influencers to run giveaways to promote their channel.