Canadian Nurses Association
The Canadian Nurses Association recently produced a series of 10 videos aimed at educating nurses across Canada about the uses of medicinal marijuana. The organization turned to Talk Shop to amplify awareness about these education modules and encourage registration for viewing amongst nurses. These campaigns were targeted to industry professionals across Facebook, Instagram and LinkedIn.
A thorough ad strategy covered awareness and consideration stages of the registration cycle in addition to Talk Shop’s creative selections, audience targeting and supporting copy helped deliver impressive results for the Canadian Nurses Association. Facebook and Instagram ads saw an ad recall lift rate of 19.45%, significantly above industry benchmarks of 8% to 10%. Traffic campaigns saw a 0.74% click-through rate, exceeding the industry benchmark of 0.47%. The Canadian Nurses Association was thrilled with the return on investment of the campaigns.
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