—Case Study

Chopra Center


We were brought on board by the The Chopra Center to generate awareness around Deepak Chopra’s attempt to set a Guinness World Record for the world’s largest meditation session. Deepak Chopra would host the mediation in Toronto and it would also be live-streamed in hopes of attracting a global audience. We offered a limited number of interviews with Dr. Chopra to top-tier media across North America leading up to the meditation. As the event drew closer, we also leveraged Gabrielle Bernstein and singer/songwriter India Arie, who collaborated on the project to press.

Guinness World Record


The event drew more than 130K participants around the world and successfully set the Guinness World Record for the world’s largest meditation. Notable coverage included Forbes, New York Daily News and Metro News US.