When US-based supplement firm, Chromadex, secured a distribution deal for its product Tru Niagen, they turned to Talk Shop to support the brand’s Canadian launch and brand building. Talk Shop was tasked with creating cut-through in the noisy supplements market without losing sight of a publicly held firm’s compliance and careful approach. Following successful media launch events in Vancouver and Toronto, Talk Shop developed a PR program. This program leveraged Canadian spokespeople, survey data, and product-focused stories to land coverage in traditional media outlets. This approach was combined with a robust influencer campaign to build brand awareness within multiple media touchpoints.