At the onset of the pandemic, Innovative Fitness (IF) – North America’s largest boutique personal training solution – pivoted quickly to offer virtual personal training sessions. The company developed a unique new technology tailored to fitness rather than business and sought a PR partner that could help leverage the pivot to garner impactful media relations.
Talk Shop developed a campaign that established awareness around Innovative Fitness’ unique business offerings and launched a thought leadership strategy to build Innovative Fitness’ CEO profile across North America.
Within our first three months of working together, Talk Shop secured 37 pieces of media coverage, reaching an audience of over 15M. Since launching the thought leadership strategy, Talk Shop has secured top coverage in outlets including INSIDER, Shondaland, Globe and Mail, MSN News, Eat This, Yahoo Canada, and Fast Company.
The partnership was so successful that Innovative Fitness brought Talk Shop on as its full-time agency of record and has since brought Talk Shop on as agency of record for a new company launch.