When publicly traded, US-based supplement firm, Chromadex secured a distribution deal for its product Tru Niagen with Whole Foods in Toronto, they turned to Talk Shop to support the brand’s Ontario launch. Talk Shop was tasked with creating cut-through in the noisy supplements market, without losing sight of the compliance and careful approach required by a publicly held firm. Talk Shop planned a media and influencer event that embodied Tru Niagen’s brand promise of fostering wellness from within. The event was held at newly-launched vegetarian restaurant Shook, decor was chosen that transformed the space into a green oasis, gift bags were packed with wellness treats by hyper-local brands, and the morning kicked off with an intention setting session by wellness leader Eva Redpath.
Talk Shop secured 40 media and influencer RSVPs from Toronto’s wellness-focused media landscape, who at the event shared over 85 times on social, reaching over 2.7 million impressions. The event served as a buzz-building brand introduction, pathing the way for further media relations and coverage surrounding brand initiatives nationwide.