—Case Study

Tru Niagen

Action

When publicly traded, US-based supplement firm, Chromadex secured a distribution deal for its product Tru Niagen with Whole Foods in Toronto, they turned to Talk Shop to support the brand’s Ontario launch. Talk Shop was tasked with creating cut-through in the noisy supplements market, without losing sight of the compliance and careful approach required by a publicly held firm. Talk Shop planned a media and influencer event that embodied Tru Niagen’s brand promise of fostering wellness from within. The event was held at newly-launched vegetarian restaurant Shook, decor was chosen that transformed the space into a green oasis, gift bags were packed with wellness treats by hyper-local brands, and the morning kicked off with an intention setting session by wellness leader Eva Redpath.

2.7M
Impressions

Reaction

Talk Shop secured 40 media and influencer RSVPs from Toronto’s wellness-focused media landscape, who at the event shared over 85 times on social, reaching over 2.7 million impressions. The event served as a buzz-building brand introduction, pathing the way for further media relations and coverage surrounding brand initiatives nationwide.