Sea to Sky Gondola was preparing for its first year of Christmas programming and with that, was seeking a PR partner to help spread the word about Canada’s newest winter playground with a diverse offering of activities for people of all-ages and athletic ability. We conceptualized a FAM (familiarization) tour for press complete with transportation, a gondola ride, a guided walk along the suspension bridge and a fondue lunch. To engage influencers, we coordinated several day trips which included snowshoeing, tubing, forest walks and lunches at the Summit Lodge.
Throughout the six-week period, web traffic was up 70% compared to year prior and the number of visits throughout December reached 17K which exceeded goal. At the start of January Vacay.ca named Sea to Sky Gondola #1 place to see in Canada for 2016. Sea to Sky Gondola engaged our firm for the remainder of the year and coverage secured included Business in Vancouver, DailyHive, Inside Vancouver (Tourism Vancouver), Vancouver Sun, Real Weddings, Ming Pao Magazine and segments on Global and CTV News.