—Case Study

Habitat for Humanity

Action

Habitat for Humanity of Greater Vancouver is our flagship non-profit partnership. Immersed so deeply in the Real Estate Industry, we felt aligned with the organization’s values, “everyone deserves a safe and decent place to live.” We were engaged with the organization to increase the exposure of their philanthropic work in the community. In order to survive, the nonprofit relies on personal and corporate financial donations as well as the hard work of personal and corporate volunteer hours. With over 50 homes to build for deserving families throughout Greater Vancouver, the organization was in need of public promotion. Our approach included a toggled strategy of media relations, campaign facilitation, corporate outreach and aggressive social media outreach.

24M
Impressions

Reaction

To date, we have garnered over 4K organic impressions through the organization’s social media accounts and over 24M public impressions through media coverage. As their ongoing Agency of Record, we continue to secure an average of 5 media placements per month (through Vancouver’s leading news outlets; CBC News, CTV, Global News, Vancouver Sun and Breakfast Television) as well as ensure that there is a steady stream of donations coming in in order to make home building possible throughout Greater Vancouver.