Born and bred in North Vancouver, the Juicery Co. set its sights on the health-conscious neighbourhood of Kitsilano for their second store opening. To help build awareness around their newly formed cold pressed juice line and new location on West 4th, they engaged us to develop a comprehensive communications strategy. Over the course of a year, we built relationships with key influencers on behalf of The Juicery Co, planned and executed a lunch event and influencer dinner, and supported new menu offerings through communication with their online community.
Our efforts secured features in regional and local media including the Vancouver Sun, CTV, National Post, and Global News. The dinner component, which drew 20 influencers, resulted in 500 social media posts. Additionally, influencer engagement resulted in more than 300K brand impressions. We were successful in securing co-founder Alex Troll a spot on BC Business’ 30 Under 30 list.