Grant Thornton, one of the world’s leading organizations of independent audit, tax and advisory services was looking to educate consumers on the organization’s personal insolvency service offerings. With a deep understanding of the insolvency landscape and past financial experience, Grant Thornton turned to our agency to help educate consumers on the options that can help improve personal debt issues, increase their brand awareness and position their Licensed Insolvency Trustees as thought leaders and experts. Using a proactive and reactive media relations approach, we identified key financial topics in the calendar year and generated content around consumer debt, looping back to Grant Thornton Limited’s key messages. Using pitch-based stories, case studies, and insolvency reports, we were able to garner impressive media results that translated directly into increased business volumes.
As their agency of record for their offices across Canada, we have consistently garnered Grant Thornton Ltd an average of 8-10 media hits each month across print, online and broadcast mediums. We secured an ongoing monthly morning show segment for their Licensed Insolvency Trustee with Global Morning Edmonton, and secure an average of 2M public impressions per month. Grant Thornton has seen direct client inquiries and spikes in website traffic as a result from PR efforts.