Adera Development Group was looking to build awareness around the launch of South Ridge Club, a three phase townhome project in South Surrey. The overarching goal was to position the project as a solid investment for families and first time buyers throughout the lower mainland, and to drive sustained interest through all three phases of the development. To achieve this, we developed a long-term PR strategy centred around consistent media and influencer relations aimed at driving website traffic and registration, and highlighting the benefits of South Ridge Club for young families and active adults. Positioning the development as a an accessible, luxury option for families, downsizers and investors, we successfully established a sense of community around the development.
Together, the campaigns generated 17 pieces of positive media coverage including The Globe & Mail and Global TV, alongside regular pieces in the Vancouver Sun and Business in Vancouver. Additionally, ongoing influencer campaigns resulted over 100 new Instagram followers, more than 2K post likes and significant traffic to project website, ultimately contributing to townhome sales.