—Case Study

Bosa

Action

Bosa Properties approached us with a goal of achieving total sell out of their newest project, Sovereign, by the completion of pre-sales. As the tallest development in Burnaby and the second tallest building in BC, Bosa intended to generate buzz locally through a direct to public approach and regionally and nationally through traditional PR outreach.Through the execution of an exciting ground breaking event with Burnaby Mayor Derek Corrigan, we positioned Sovereign as a genuine reflection of the quality and lifestyle that can be afforded to Burnaby buyers despite the record sales in Vancouver real estate.

5M
Impressions
12+
Media Hits

Reaction

This achieved regional and national coverage across more than a dozen print and broadcast outlets including the Globe and Mail, Vancouver Sun, CBC, CTV and Global TV, totalling 5M impressions.