Following the successful launch and sale of The Cottages at Cultus Lake, Frosst Creek Development was looking to partner with a PR agency to help increase awareness and drive registration of their upcoming project Creekside Mills at Cultus Lake. Less than 90 minutes from Vancouver in the lake country of Cultus Lake, Creekside Mills at Cultus Lake entered the BC pre-sale market with a unique offering to buyers – the opportunity to live year round in a community inspired by themes of sophisticated country living, with orchards and gardens that provide an edible landscape, recreational trail networks, and living lifestyle full of friends and family. We developed a three-pronged communications strategy including a tailored media relations approach, influencer campaigns, and social media strategy.
In 6 months, we garnered 56 pieces of media coverage including front page coverage of the Vancouver Sun, in addition to two other Vancouver Sun stories, national syndicated coverage in the Canadian Press, and lower mainland business coverage. Over 14M public impressions were secured through media coverage. Creation of Creekside Mills social media channels results in over 500 followers on Facebook, Instagram and Twitter including continuous engagement.