—Case Study

Cressey Development Group

Action

In 2011, long time leader in development, Cressey Development Group, decided it was time to take the brand to the next level and looked for a partner to implement a corporate communications, project PR, and a social media strategy to highlight Cressey’s incredible quality and success in residential and mixed-use developments. Through a combination of ongoing project-based stories, market commentary, creative events, community activations, and social media campaigns, we have successfully positioned Cressey as a leader in quality development, while also positioning the executive team as experts in the real estate market.

$550K
In Ad Value Equivalency
8M
Impressions

Reaction

As Cressey’s long-term Agency of Record, our PR efforts have resulted in consistent, regular local and national media coverage, a growing online presence, fostered relationships with media, realtors and homebuyers, and sustained sales success. Recent coverage included Bloomberg, Financial Post, The Globe and Mail, Vancouver Sun, Global, CBC and a weekly, recurring segment on BIV Roundhouse Radio. Cressey has successfully met projected sales targets as a direct result of PR, earning over 8M impressions nationally over the course of a year and generating over $550,000 in ad value equivalency.