—Case Study

SIRC

Action

Sotheby’s International Realty Canada, entered the Canadian market in 2009 and quickly earned an impeccable reputation for selling high end homes. However beyond the firm’s brand recognition, Sotheby’s International Realty Canada offered unrivaled capabilities in the conventional, recreational and condo markets that were not relatively unknown by Canadian homeowners. As Agency of Record for more than six years, we have developed a media strategy that highlights Sotheby’s International Realty Canada’s unique strengths in the international, conventional and top-tier market by leveraging thought-leadership, real estate data and insights on trends impacting the Canadian market. Utilizing our in-house research division to produce a series of market trend reports, we continue to forge new media partnerships with outlets like BNN and HGTV.

800
Media Hits in One Year

Reaction

Through a robust media relations strategy, we have successfully secured hundreds of pieces of media coverage for Sotheby’s International Realty Canada on an annual basis, with most recent results reaching close to 800 media hits in 2017 alone. Additionally, established relationships with national real estate reporters has resulted in regular coverage in The Globe and Mail, National Post, BNN, Canadian Press and Reuters.