Sothebys

Sothebys

800+


Media Hits in Eight Months

30+


Interviews & Reactionary Opportunities

$11M+


Advertising Value

ActionReaction

Sotheby’s International Realty Canada is the leading real estate sales and marketing company for the country’s most exceptional properties. Since 2014, Talk Shop has been their public relations partner, providing end-to-end Media and Public Relations support and Report Creation and Research, working in collaboration to create the Top-Tier Report series. In 2021, they tasked Talk Shop with revamping the yearly Top-Tier Mid-Year Luxury Real Estate Report and supporting a series of significant listing campaigns.

Talk Shop successfully reformatted the Top-Tier Mid-Year Report and generated 30+ interview and reactionary opportunities and over 100 pieces of media coverage from outlets such as CBC, Mansion Global, The Financial Post, and Global News. Talk Shop executed a robust campaign for a series of significant home sales, including Vancouver’s Belmont Estate, generating 85 media hits. Talk Shop continues to earn coverage in top real estate and business publications, including CNN, The New York Times, BNN, and Bloomberg.