With the launch of their new clothing label, JJ and Shannon Wilson looked to bring technical cashmere to the fashion world. We were engaged from the initial launch of the company to broadcast the message to a global audience. A rapid expansion plan from Kit and Ace demanded a targeted media strategy, focusing on the areas of fashion publications, national business news, entrepreneurship and technical design. We also supported Kit and Ace in the opening of seven new retail locations as well as the announcement of 13 future locations.
Brand awareness of Kit and Ace grew like wildfire. Over the course of nine months, Kit and Ace was featured nearly 300 times in publications including Forbes, NY Times, New Yorker, Fortune, Wired, Bloomberg, CNBC, Details, ELLE, Fashion, BNN, The Globe and Mail, National Post and the Toronto Star.