REDAVID was looking to increase awareness and sales within the highly competitive market of hair care products. To achieve this, we developed a strategic campaign focused around a REDAVID hero item – Orchid Oil. The campaign consisted of a launch event targeted toward media and industry partners, social media contesting, product sampling, traditional media outreach, influencer partnerships, pop-up activations, VIP media experiences, and digital campaigns. To further support this campaign, we produced refreshed imagery and videography for the REDAVID digital channels and populated social media content.
The campaign resulted in over 25 pieces of positive media coverage including Vancouver Sun, CTV Morning Live, BC Living, The Populist, Boulevard Magazine, Vancouver Magazine, VITA Daily, and Where Magazine. REDAVID saw a 300%+ increase in social media followers and 400% increase in engagement. Over 10K Canadians signed up to participate in the social media contest which included product sampling and online sales saw a significant increase.