RYU Apparel is a fast growing athletic apparel company that is looking to raise brand awareness and support for its rapid growth through consistent media coverage. To support this growth, we developed a PR strategy to communicate the brand story, secure product-specific coverage, and elevate the brand. This approach leveraged the value of traditional media, influencer partnerships, and media launch events to elevate the brand profile and drive online and in-store sales.
The campaigns resulted in nearly 60 pieces of positive media coverage including CTV Morning Live, Business in Vancouver, The Globe and Mail, Vancouver Sun, BC Living, National Post, and Monocle Magazine. Additionally, media outreach and events supported the launch of three new stores within one year across Vancouver and Toronto.