—Case Study

Tsawwassen Mills

Action

To attract a greater segment of high fashion, urban male shoppers, Tsawwassen Mills turned to us to create a campaign aimed at promoting their high-end, men’s retailers including The Outlet by Harry Rosen, Brooks Brothers and Saks OFF 5th. To achieve this, we conceptualized a campaign that engaged three of the city’s top-rated male influencers, to help tell the story of Tsawwassen Mills and communicate its points of desirability as a shopping destination in Metro Vancouver. To encourage engagement and increase visibility, the influencers promoted a follower giveaway. A promotional video capturing the entire campaign was shared on Tsawwassen Mills’ social channels.

126K
Unique Impressions
300
Contest Entrants

Reaction

The campaign successfully garnered close to 53K unique impressions and 126K+ total impressions. More than half of the 300 people involved in the contest converted to entrants. We continue to be Tssawassen Mills’ agency of record.