To attract a greater segment of high fashion, urban male shoppers, Tsawwassen Mills turned to us to create a campaign aimed at promoting their high-end, men’s retailers including The Outlet by Harry Rosen, Brooks Brothers and Saks OFF 5th. To achieve this, we conceptualized a campaign that engaged three of the city’s top-rated male influencers, to help tell the story of Tsawwassen Mills and communicate its points of desirability as a shopping destination in Metro Vancouver. To encourage engagement and increase visibility, the influencers promoted a follower giveaway. A promotional video capturing the entire campaign was shared on Tsawwassen Mills’ social channels.
The campaign successfully garnered close to 53K unique impressions and 126K+ total impressions. More than half of the 300 people involved in the contest converted to entrants. We continue to be Tssawassen Mills’ agency of record.