Pierre Fabre, a leading dermo-cosmetics brand out of France, with its Canadian headquarters in Montreal, was relaunching YsthéAl Intense, a serum from their Avéne skin care line. We were engaged to develop a strategic influencer marketing strategy for skin-conscious consumers to educate them on the benefits of Avéne’s anti-aging serum. Influencers were carefully vetted to ensure that they would be brand advocates and ambassadors as opposed to transactional partners. We ensured that all relationships were formally contracted, that product was delivered and that content landed on time and on message.
Within the 30-day period, ten partnerships resulted in 27 Instagram posts in French and English across target markets in Canada (Vancouver, Montreal, Toronto and Calgary) along with two YouTube videos. All captions included brand messaging and key hashtags to ensure campaign consistency across social platforms. We were engaged with a goal to reach an audience of 160K and we exceeded goal reaching an audience of 700K.